All posts by laurcru

The Social Media Trend that Explains all those Games of Thrones Memes

Media Research, Social TV, Television,

Last spring, my social media feeds were flooded with Game of Thrones content. Everywhere I looked, I saw Game of Thrones posts, videos, hashtags, and memes.

The show’s final season holds the number one spot on Nielsen’s list of the most social series in 2019. With only six episodes, Nielsen counted over 31,000 interactions stating that “the show dominated organic Twitter conversations, proving that if a show has a dedicated following, audiences will be motivated to make time for live appointment TV viewing and Tweeting.”

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3 Ways Beauty Brands are Using Instagram to Its Full Potential

Best Practices, Branded Social Media, Social Media Strategy, , ,

Instagram has become a handy tool for beauty brands. According to Statista, the platform that focuses on visual content is one of the most popular platforms for users under the age of 34. The beauty brand’s Tarte and Too Faced share a similar target demographic.

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From Makeup to Memes: 3 Types of Content That Makes you Want to Follow Tarte Cosmetics

Best Practices, Branded Social Media, Social Media Strategy, , , ,

I’ve often wondered what motives someone to follow a brand’s social site. There is a lot of research out there that explains why we use social media, and essentially we have many different motivations for using social media, but I believe we primarily use social media to be entertained, to pass the time, and to share information.

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