Instagram has become a handy tool for beauty brands. According to Statista, the platform that focuses on visual content is one of the most popular platforms for users under the age of 34. The beauty brand’s Tarte and Too Faced share a similar target demographic.
Continue reading 3 Ways Beauty Brands are Using Instagram to Its Full Potential
I’ve often wondered what motives someone to follow a brand’s social site. There is a lot of research out there that explains why we use social media, and essentially we have many different motivations for using social media, but I believe we primarily use social media to be entertained, to pass the time, and to share information.
Continue reading From Makeup to Memes: 3 Types of Content That Makes you Want to Follow Tarte Cosmetics
The Social Sis 